About Downtown Barre

Our Story

Downtown Barre, founded by Anna Segrave and Samantha Ward, was built on a vision to bring boutique fitness to Eastern North Carolina. Since opening in 2012, it has grown into a thriving community where movement and consistency create lasting results.

With studios in Morehead City and Greenville, members experience thoughtfully designed classes in barre, Pilates,  cycling, yoga, and infrared training—all focused on building strength, balance, and endurance in a supportive and motivating environment.

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Meet the Founders

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Anna Segrave

Co-founder

A native of Eastern North Carolina, Anna began her career in advertising and marketing after graduating from UNC Chapel Hill. While she enjoyed the fast-paced industry, she ultimately discovered her true passion for health and wellness, leading her to pursue a new path in the fitness world.

In 2010 she met Samantha Ward, and together they saw an opportunity to merge Anna’s business acumen with Samantha’s deep expertise in dance and fitness to open Downtown Barre.

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Samantha Ward

Co-founder

Originally from the United Kingdom, Samantha’s background as a professional dancer in Italy led her to a career teaching dance in the UK before she made Morehead City her home in 2009.

With years of experience in dance, fitness, and wellness, Samantha has played a key role in shaping the classes and movement philosophy at Downtown Barre. Her passion for movement and instruction continues to inspire members and instructors throughout the studio community.

Meet the Management

Smiling woman with gold hoop earrings and necklace, wearing a sleeveless black top, standing against a white background.

Victoria Norris

Greenville Studio Manager

Victoria leads the Downtown Barre Greenville studio and supports members with scheduling, studio operations, and community engagement. She helps create a welcoming environment where members feel motivated, supported, and excited to train.

Woman with long brown hair in a black tank top smiling in front of a white wall.

Marissa LaCarrubba

Greenville Assistant Manager

Marissa is always a smiling face at Downtown Barre, bringing energy, positivity, and a willingness to help wherever needed. She creates an uplifting atmosphere where members feel welcomed, supported, and inspired every time they walk through the door.

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Susan Williams

Morehead City Boutique Manager

Susan manages the Downtown Barre boutique in Morehead City and helps members find apparel and studio essentials that support their workouts and active lifestyles.

Meet the Morehead Team

Meet the Greenville Team

Why Members Choose Downtown Barre?

Downtown Barre combines professional instruction, innovative workouts, and a welcoming studio environment that keeps members motivated and committed to their fitness goals.

Two women in workout clothes smiling and exercising in a gym with colorful dumbbells in the background.
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Experienced Instructors

Certified instructors lead every class with focused coaching that improves movement quality, posture, and strength.

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Innovative Class Design

Barre conditioning, Pilates, cycling, yoga, and infrared heated training create balanced workouts that challenge and strengthen the entire body.

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Infrared Heated Studio

Radiant infrared heat supports circulation, flexibility, and muscle activation during every session.

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Supportive Community

Members train in a positive environment where encouragement, consistency, and accountability support long-term progress.

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Award-Winning Studio

Downtown Barre has been recognized locally as a favorite yoga and Pilates studio for multiple years.

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Two Studio Locations

Studios in Morehead City and Greenville provide convenient access to boutique fitness across Eastern North Carolina.

The Downtown Barre Experience

Every class blends focused instruction with energizing movement designed to strengthen the body and sharpen mental focus.

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Barre conditioning that builds lean strength and improves posture

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Infrared heated workouts that increase flexibility and circulation

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Cycling sessions that elevate endurance and cardiovascular performance

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Train With Downtown Barre!

Join a community built around movement, motivation, and consistency. Downtown Barre welcomes members of all experience levels who are ready to feel stronger, move better, and stay energized.